10 July 2009
Windhoek — The Windhoek Schlachterei has introduced a new brand. According to Anton Westraadt, MD of the company, the re-branding of the products had become necessary to boost the company's sales.
"We continuously strive to be in touch with our consumers' requirements, also in terms of packaging. This prompted us to launch research into the product category to come up with a packaging which appeals to the consumer while at the same time meeting their requirements," he said.
The overall message from the new brand culminates in the word 'fresh', which summarises the refreshing new look and feel.
"Processed meat/cold meat products are supposed to be fresh and our packaging supports the freshness of our products. In addition to this, the word "modern" is definitely appropriate, especially with the introduction of green which is in line with international trends in the FMCG product categories," Westraadt said.
He said the company recorded fantastic sales results in December 2008, January and February 2009 and it seems as if its new strategies are paying off.
Sales to the market increases in the first six months of 2009 exceeding 60% compared to the corresponding period in 2008, despite the overall recession.
"We haven't seen a down-turn in our revenue figures because of the recession but we have experienced an increase in expenses. We are very positive about the future and look forward to serving the Namibian consumer with quality products at a reasonable price," Westraadt said.
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